Per-loan-account.
Transparent bands.
No per-seat tax. Pricing scales with the book, not your team. The Starter band stays affordable until you cross 50 Cr AUM; from there, published bands take over.
Pick the band that maps to your AUM.
Starter
Tier-0 startup NBFCs (1–5 people, 0–50 Cr AUM)
₹49 per loan account / month
Per-loan-account pricing. Goes live in 4 weeks. Vanilla configuration on a multi-tenant deployment. Includes LOS, LMS, basic dashboards, RBI-DLG reports.
Growth
Mid-size NBFCs and MFIs (50–500 Cr AUM)
₹35–₹45 per loan account / month
Per-loan-account with volume bands. Custom workflows, integration with existing core. Includes the full suite: LOS, LMS, CRM, collections, executive dashboards, DMS.
Enterprise
NBFCs and co-op banks (500 Cr+ AUM)
Custom — typically ₹18–₹30 per account
Single-tenant deployment, custom workflows, per-customer encryption keys, dedicated implementation team. Annual contract with quarterly business reviews.
Three ways to engage. Same product underneath.
Whether you license SquareNow and run it yourself, hand operations to SMILE-MaaS, or start managed and migrate — the platform is the same. The commercial structure shifts.
Licensed SquareNow
You run it. Per-loan-account fee + one-time implementation. Best for NBFCs that want operational ownership and have or are hiring an engineering team.
SMILE-MaaS (managed)
We run it. Per-loan-account fee + managed-services fee. Best for early-stage NBFCs, lending startups pre-NBFC-license, and lenders who want to focus on credit policy.
Hybrid
We start with SMILE-MaaS so you can ship in weeks, you migrate to licensed once your team is hired. Migration runs in-place — no data movement, no second go-live.
Six variables.
Nothing else.
No hidden surcharges. No "user license" fees that scale with your team's hires. The price you pay is a function of these six.
AUM band
The Starter, Growth and Enterprise tiers map to AUM. The per-loan-account rate decreases as the book grows.
Product complexity
A single secured-loan product is cheaper to run than 6 unsecured products with overlapping eligibility. Implementation effort scales with the product matrix.
Deployment model
Multi-tenant is the default and the cheapest. Single-tenant adds infrastructure and dedicated-support costs.
Integrations included
Out-of-the-box integrations are bundled. Custom integrations to a non-standard core or a vendor we have not seen before are scoped separately.
Managed-services scope
SMILE-MaaS pricing depends on the operations your team wants to hand off — KYC, underwriting, customer support, collections, audit.
Implementation timeline
A 4-week go-live and a 12-week parallel-run migration have different cost profiles. We will tell you which fits before the contract.
The bundle, by tier.
Included in every tier
- Loan Origination System (LOS)
- Loan Management System (LMS)
- Customer Relationship Management (CRM)
- Document Management System (DMS)
- Collections workflow + THALA voice/WhatsApp/SMS bot (bucket-1)
- RBI Digital Lending Guidelines disclosures
- SRO under FACE reporting
- Pre-built KYC + bureau integrations
- Executive dashboards + analytics
- Tamper-evident audit log
- WhatsApp Business notifications
- Standard support (business hours, IST)
Added on Growth and above
- Custom workflow configuration per product
- Integration with existing core / accounting / payment systems
- IRDAI POSP insurance distribution module
- BC sponsor reporting
- Field productivity (KYEHR) — for agent-led lenders
- Custom report builder
- Priority support (8 AM – 10 PM IST)
Added on Enterprise
- Single-tenant deployment on AWS Mumbai
- Per-customer KMS encryption keys
- Custom maintenance windows
- Dedicated implementation team
- Quarterly business reviews
- 24×7 incident response
- On-premise option (for banks under specific regulator guidance)
- Custom compliance / regulator reports
What you replace.
What you save.
3–5 vendors → 1 contract
Typical NBFC runs LOS, LMS, CRM, DMS and a workflow tool from 3–5 vendors. SquareNow replaces all five.
50–60× leverage
One supervisor for what was a 50-person back office. THALA replaces bucket-1 collections; underwriting agents replace data-entry roles.
4–6 weeks vs 6–12 months
Standard implementations elsewhere take quarters. SquareNow's Starter tier is live in 4 weeks. Migration on Enterprise is parallel-run, not big-bang.
11 days → overnight
Pre-built RBI / SRO / statutory audit packs. The "compliance reporting team" is one person checking a dashboard.
Tell us your AUM band,
product mix, and timeline.
We will respond within one business day with the tier, the commercial model and a price within ±10%.